{"product_id":"from-an-idea-to-nike","title":"From An Idea To Nike","description":"\u003cp\u003eby Lowey Bundy Sichol\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEver wonder how Nike became the athletics empire it is today? \u003c\/span\u003e\u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e\u003cspan\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business \u003c\/span\u003e\u003ci\u003erun.\u003c\/i\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PSB Bookstock","offers":[{"title":"Paperback \/ New","offer_id":46422434906247,"sku":"fui1793766259778","price":5.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4053\/2359\/files\/from-an-idea-to-nike_1.jpg?v=1793766295","url":"https:\/\/apparelup.shop\/products\/from-an-idea-to-nike","provider":"My Store","version":"1.0","type":"link"}