{"product_id":"velveterra-soft-irregular-flower-pattern-rug","title":"Velveterra - Soft Irregular Flower Pattern Rug","description":"\u003ch2 style=\"text-align: center;\"\u003eStep into cloud-soft comfort every morning\u003c\/h2\u003e\n\u003cp\u003eImagine starting each day with your feet sinking into plush, cushioned softness—like walking on a gentle cloud.\u003cbr\u003e\u003cbr\u003eThis floral rug transforms cold, hard floors into a warm retreat where you'll actually want to linger.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif-782f9e02e64fc09f.gif?v=1766426628\u0026amp;width=700\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe organic, hand-drawn blooms bring nature's calm indoors, while the ultra-soft fibers cradle tired feet after long days.\u003cbr\u003e\u003cbr\u003eAnd because it stays firmly in place with a non-slip base, you can relax knowing your family is safe, even on busy mornings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/ezgif-7856cf8ca28da311.gif?v=1766426628\u0026amp;width=700\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eLoved by homemakers who appreciate lasting comfort\u003c\/h2\u003e\n\u003cp\u003e✓ \u003cstrong\u003ePlush cushioning under your feet all day\u003c\/strong\u003e\u003cbr\u003eThe ultra-dense fibers create a cloud-soft feel that stays springy and supportive—like stepping onto a gentle cushion every time you walk across it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/37068404-20aa-46b1-8231-5eb12cba9ac1.jpg?v=1766416340\u0026amp;width=700\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eStays put so your family stays safe\u003c\/strong\u003e\u003cbr\u003eThe non-slip backing grips firmly to hardwood, tile, or laminate without leaving marks—giving you peace of mind during busy mornings and when grandkids visit.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/98feb602-9ecf-48ae-a3a6-6aaa6bc66a3b.jpg?v=1766416340\u0026amp;width=700\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eMaintains its fluffy softness wash after wash\u003c\/strong\u003e\u003cbr\u003eHigh-quality, anti-shrink fibers resist matting and hold their plush structure through regular cleaning—no special care needed, just lasting comfort you can count on.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/57997014-09d4-4303-a100-4f18300e39b1.jpg?v=1766416340\u0026amp;width=700\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eAdds artisan warmth to any room\u003c\/strong\u003e\u003cbr\u003eThe hand-drawn floral pattern and irregular shape bring an organic, less-formal touch that softens hard floors and creates a space guests notice and you enjoy daily.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/21ed5cfc-78c5-4ee2-a40b-a7758417f0bb.jpg?v=1766416340\u0026amp;width=700\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePress \"ADD TO CART\" now to receive 50% off on Velveterra for cozy spaces! This offer is available for a limited time only!\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eFrequently asked questions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWill this work on heated floors?\u003c\/strong\u003e\u003cbr\u003eYes, the rug is safe for use on radiant heated floors and won't trap heat or damage the flooring underneath.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDoes the irregular shape fit standard room layouts?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The organic floral shape works beautifully in bedrooms, living rooms, and nurseries—it softens the space without needing to fit precise measurements like rectangular rugs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow thick is the pile?\u003c\/strong\u003e\u003cbr\u003eThe plush pile measures approximately 1.5 inches thick, giving you that luxurious sink-in feel without being too tall for doors to clear.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCan I use this in high-traffic areas?\u003c\/strong\u003e\u003cbr\u003eYes, the dense fibers resist matting even with daily foot traffic, making it ideal for entryways, bedside areas, or in front of sofas.\u003c\/p\u003e\n\u003ch4\u003eHow to wash\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold on gentle cycle with similar colors\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eLay flat or hang to dry—tumble drying may affect the backing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: High-density blended plush fibers with non-slip rubber backing\u003c\/li\u003e\n\u003cli\u003eColors: pink, orange, brown, blue, green\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lark \u0026 Clover","offers":[{"title":"Pink \/ 16 × 24 inches","offer_id":46236447211655,"sku":"guq1792381343966","price":67.49,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 24 × 48 inches","offer_id":46236447244423,"sku":"ujc1792381343967","price":63.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 32 × 63 inches","offer_id":46236447277191,"sku":"qwn1792381343968","price":67.09,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 48 × 71 inches","offer_id":46236447309959,"sku":"jhi1792381343969","price":87.09,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 16 × 24 inches","offer_id":46236447342727,"sku":"khj1792381343970","price":54.89,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 24 × 48 inches","offer_id":46236447375495,"sku":"myr1792381343971","price":78.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 32 × 63 inches","offer_id":46236447408263,"sku":"pfj1792381343972","price":76.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 48 × 71 inches","offer_id":46236447441031,"sku":"whe1792381343973","price":97.49,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 16 × 24 inches","offer_id":46236447473799,"sku":"klr1792381343974","price":54.89,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 24 × 48 inches","offer_id":46236447506567,"sku":"opg1792381343975","price":71.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 32 × 63 inches","offer_id":46236447539335,"sku":"zjf1792381343976","price":79.19,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 48 × 71 inches","offer_id":46236447572103,"sku":"vhy1792381343977","price":96.19,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 16 × 24 inches","offer_id":46236447604871,"sku":"lno1792381343978","price":71.09,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 24 × 48 inches","offer_id":46236447637639,"sku":"qvd1792381343979","price":65.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 32 × 63 inches","offer_id":46236447670407,"sku":"tqs1792381343980","price":86.89,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 48 × 71 inches","offer_id":46236447703175,"sku":"pvw1792381343981","price":79.29,"currency_code":"USD","in_stock":true},{"title":"Green \/ 16 × 24 inches","offer_id":46236447735943,"sku":"dao1792381343982","price":58.49,"currency_code":"USD","in_stock":true},{"title":"Green \/ 24 × 48 inches","offer_id":46236447768711,"sku":"pgk1792381343983","price":63.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ 32 × 63 inches","offer_id":46236447801479,"sku":"lun1792381343984","price":70.39,"currency_code":"USD","in_stock":true},{"title":"Green \/ 48 × 71 inches","offer_id":46236447834247,"sku":"efb1792381343985","price":98.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4053\/2359\/files\/velveterra---soft-irregular-flower-pattern-rug_1.jpg?v=1792381350","url":"https:\/\/apparelup.shop\/products\/velveterra-soft-irregular-flower-pattern-rug","provider":"My Store","version":"1.0","type":"link"}